Hanane HOTAIT joined the New York studios of 3.1 Phillip Lim and Marchesa at the end of her studies at Esmod Paris in 2012. Here, she learned the rigor of Ready-To-Wear and the codes of Couture.

Following her year spent in New York, she returned to Paris and decided in 2016 to create her eponymous brand dedicated exclusively to women. Originally from Lebanon and having lived most of her life in Paris, she makes her dual cultural affiliation her strong point.

The brand is based on the creation of an iconic piece, the shirt. Borrowed from her father’s during herchildhood, the shirt symbolizes the centerpiece of the men’s dress code. Unclassifiable, timeless, virginal in white, it is dedicated to women who take responsibility for themselves.